For most people, using data feels intimidating and boring – and working with data is often taught in a way that reinforces these feelings.

What if we were to make working with data more like play? That would draw in more newcomers, make it less scary for them to get their feet wet, and encourage them to keep expanding their knowledge.

Obviously, you wouldn’t want to use this approach all the time – or even most of the time. The goal isn’t that everything should feel like play, it’s to find strategic points where we can foster a sense of play or playfulness that entices users to use data to shape how their organization makes decisions.